A Brief History of Cathexis
Martha McGuire formed Cathexis Consulting Inc. in 2001 to, in her words, “create a customer-focused practice, dedicated to high quality performance and ensuring the highest standards of confidentiality and ethics, while at the same time having fun!”
In 2003, Cathexis (which means ‘the positive channelling of energy’) grew, with Rochelle Zorzi and Melissa McGuire joining as partners. In 2006 the company moved to its present Toronto address to better accommodate its expansion. Cathexis continued to grow, and by 2009 the company was awarded its 100th project, and had a team of 9 highly qualified professional consultants.
Martha, Rochelle and Melissa are highly regarded by their evaluation peers in Canada. As with all the members of the Cathexis team, they are active members of the Canadian Evaluation Society and have presented papers and facilitated a wide variety of workshops under its auspices. The Cathexis team has won several awards, including the CES-Ontario chapter’s 25th Anniversary Award in recognition of the substantial benefits of the evaluation of Ottawa’s Inner City Health Project. In 2009, Martha was honoured with CES’s ‘Contribution to Evaluation Theory and Practice’ award.
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